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Calm Days: our calmer answer to Black Friday (Dec 1–14)

Calm Days: our calmer answer to Black Friday (Dec 1–14)

Two quiet weeks for pet-first choices. Up to 30% off, same price any day. No countdowns.

Why we’re choosing Calm Days

We started YMOAs to make life with animals simpler, softer, and kinder. That promise covers the way we design, and the way we sell. The internet loves a ticking clock; pets don’t. They love routines, slow walks, and the time you give them.

Calm Days is our way to keep shopping aligned with that pace. From Dec 1–14 we’ll offer up to 30% off, and we’ll keep the same price any day inside this window. No timers, no “final hours”, no sudden drops that punish you for not buying at 11:59 p.m. If you’re discovering us through seasonal searches: yes, this is our calmer answer to Black Friday.

Promise: Same price any day (Dec 1–14). No countdowns. Decide when you’re ready.

What “calm” looks like in practice

  • Up to 30% off—clearly shown. Product pages display original price, Calm Days price, and your savings. No hidden codes.

  • Same price any day. If a collar is 25% off on Dec 1, it’s 25% off on Dec 14. You can measure, compare, and come back later.

  • Steady messaging. We won’t post “ends tonight” or “last chance”. Your pet’s comfort beats FOMO.

A small story about not rushing

Last winter we fitted a harness for Bean, a pup who turns into a wiggly worm the moment a buckle appears. His human took measurements twice, walked around the block, then returned the next day. Same price, clearer head, better fit. Calm is not slower results; it’s better outcomes.

How to choose well

1) Measure, don’t guess.
Use a soft tape for neck (A) and chest (B): keep two fingers of room under the tape. If you use a coat or harness, measure over the layer you’ll actually wear with it.

2) Match to routine.

  • Daily city walks → look for easy-clean and reflective details.

  • Forest or beach days → prioritize durability and quick-dry linings.

  • Couch potatoes (we love them) → soft-touch fabrics reduce rubbing.

3) Try your shortlist at home.
Add 2–3 sizes or styles to cart. Sleep on it. Come back tomorrow. Same price any day.

These aren’t “buy more” invitations—they’re options to consider when you’re ready. One good fit beats three almost-right ones.

Care a little, last a lot

A calm purchase should live a long life. Quick habits that help:

  • Rinse salt/sand after beach days; pat dry hardware.

  • Check stitching monthly; tiny frays are easier to fix early.

  • Rotate gear: even favorite collars enjoy a rest day.

Ready when you are

Take your time. Walk your dog. Measure twice. We’ll be here Dec 1–14 with up to 30% off and the same price any day.